The post OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC) appeared first on TD (Travel Daily Media) Travel Daily Media.

Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed.

The post OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC) appeared first on Travel Daily Media.